After 20 long years of the very famous French luxury brand’s existence, Christian Louboutin finally casts a plus-size model, breaking the stereotype of only skinny women being beautiful and raising the confidence of women of the other shapes and sizes.
Clementine Desseaux, 27, who is now the face of Christian Louboutin’s campaign for their latest shade of red lipstick, Rouge Matte Velvet, is the first plus-size model to be featured in the brand’s ad campaign. She moved to New York to look for a full-figured model job after she failed to find one in Paris, France.
Women of all sizes and shapes are beautiful. The fashion brands hold a great responsibility and are influential in creating the stereotypes and encouraging the other gender in tagging only the skinny women as beautiful. All the sizes and shapes should be featured in every brand’s ad campaign and no women of sizes and shapes other than skinny are to be discouraged. Young people look up to the models and hence the preference of skinny over plus-size is rampant among the younger generation.
Congratulations, Christian Louboutin for breaking the barriers with the major leap and uplifting body-positivity.